Did you know we have approximately 3 SECONDS or less to capture our customers’ attention online?!
That means one low quality image, one poorly written intro, or one confusing video could be all it takes to miss out on a potential sale – but it also means, with the right strategy, your social media has the power to transform the success of your biz and convert like clockwork.
So how do you make sure you have a strong foundation for successful content creation and marketing? We often advise our branding clients to ask themselves the following questions as a starting point:
QUESTIONS TO ASK
A strong image can help you attract new customers and build trust with existing ones, while a weak or confusing image can repel customers and damage your business. Some of the advantages of a strong branding image are that it:
01. ARE MY VISUALS IN LINE WITH MY DREAM CUSTOMER?
Take the time to study your ideal clients and create one or a few detailed ICPs, and then ask yourself if your visuals are in alignment with their wants, needs and desires.
02. DOES THE IMAGERY I USE STOP THEM FROM MINDLESS SCROLLS?
Invest in professional branding and branding images and be intentional about the visuals you share and capture. Does your imaging stand out? Is the focus of your imaging strategic? Does your imaging communicate your value, brand purpose and the specific products/services you offer?
03. AM I SHOWING UP WITH HIGH QUALITY PHOTOS?
Quality over quantity really is everything on social media – and posting aimlessly without intention will do you far more harm than good. In fact, showing up with poor, misleading images can be more harmful than showing up with none at all!
A picture speaks a thousand words, and when encountering your brand for the first time, a potential client will perceive your image quality as a reflection of your reliability, professionalism, value…etc.
04. AM I SHOWING BTS OF MY BUSINESS OR PROCESS?
Take your content to the next level by offering your audience direct insights into your work and processes. This will build trust and memorability, and strengthen the connection between you and your ideal audience.
05. DO MY CUSTOMERS ENJOY & ENGAGE WITH MY CONTENT?
The best way to gauge the trajectory of your content and how much it’s really influencing your sales is to simply analyze! Experiment with A/B testing, conduct surveys/polls, observe what gets the most and least engagement…etc.
Knowing who your audience is and exactly who you’re speaking to will help to communicate who you are and make the BEST first impression! But that can be easier said than done.
Using The Mint Marketing Method, learn the 6 simple steps to marketing your brand effectively with a 100% self paced video and PDF guide/workbook, and walk away with a clear, professional strategy in just hours.