Everyone wants to be the best in their field and for those that are lacking some experience, how can you still run with the pack? There are lots of ways you can still stack up against your competitors. Here is a few tips on how to be seen as an expert within your niche...
Solve Problems - As a business your goal should be to solve the problems of people you are trying to sell to... what are their pain points? Why do they need your service? Do you solve a headache or time efficiency for them? Try to clearly state what problem you are able to resolve for them and they are far more likely to work with you!
Show Confidence - There is nothing worse than landing the ideal client and then all of a sudden falling short in being able to answer their questions, provide service to their standards and just overall being the leader they need. You have to be confident within your business and have your service offering and website show that!
Be Consistent - Create a cohesive brand that is easily recognizable. This will help others build trust in you! It shows professionalism, it means you are showing up and your consistency in pictures, fonts and colors will keep things cohesive for the viewer and your hopeful next customer!
Know Your Audience - Speaking directly to the people you are hoping to connect with is key! If you try and market to everyone your voice will fall short. Make sure you are connecting with people who care about what you are doing even if it is a small percentage.