Branding photography seems to be crucial for effective marketing on Instagram recently, and if you’re a small business or brand owner, there’s a high chance it’s been on your radar a lot (if you haven’t already taken the leap)... but the question is, is it really worth making such a big investment in something that supposedly just grows your Instagram?
If you’ve been asking yourself this question recently, we’re here to erase all your doubts and show you the REAL potential of professional branding images – and why they are SO much more than a tool for your Instagram.
Imagine you finally have your new gallery of beautiful, high quality images for your brand. They perfectly capture your brand design and messaging, and are exactly what you hoped for… but you don’t know what to do with them. Here are 9 places you can start that are NOT Instagram:
1.) UPDATE YOUR WEBSITE (product listings & about me page)
Your website is often the first encounter your potential customers have with your business...and if it isn't, it's usually still the place you're trying to direct your ideal clients to drive home sales.
This means your website is most often responsible for shaping first impressions of your business and the value it offers -- and in the visual world we live in, this also means the images you showcase throughout your site can make or break your sales.
2.) UPDATE YOUR FACEBOOK PROFILE & HEADER
Despite the Instagram takeover, Facebook remains a giant in the marketing space, and is an invaluable resource for growing your business. Keep your Facebook page looking fresh and maintained with quality branding images that stand out!
3.) MAKE AN EMAIL SIGNATURE
Connection and authenticity are a crucial way to build trust and memorability with prospective clients.
Take advantage of your branding images to make a custom email signature that adds that extra personal touch to your communications.
4.) MAKE CUSTOMIZED THANK-YOU CARDS
Your customers want to feel valued and appreciated by your business.
Use your branding images to create personalized thank-you cards that you can include in your transactions to remind every customer that you care. This will make them more likely to re-invest, recommend your business to others, and remember your brand in the future.
Bonus points for images that include a picture of YOU - your customers will appreciate putting a face to the name of your brand more than you realize.
5.) START BLOGGING!
This will boost your SEO, allow you to assert your expertise, and help build trust through the sharing of free resources.
6.) PRINT NEW BUSINESS CARDS WITH YOUR PHOTO
Never miss an opportunity for more business again by having a supply of professional business cards on lock that showcase your quality branding images!
7.) MAKE A WELCOME/PRICING GUIDE
Assure your customers that they've made the right choice investing in your business by sharing a custom welcome guide with them. The added use of quality branding images will make them feel more connected to you and your business, and more confident in the value you offer!
8.) DESIGN PINS FOR PINTEREST TO DRIVE WEB TRAFFIC
Allow your branding images to do the talking for you and create simple Pinterest graphics leading to your website that will draw in your ideal clients.
9.) SET UP FACEBOOK OR IG ADS
If you're investing in digital ads, it's crucial that your advertisements STAND OUT and draw people in - copyright free JPGS just don't have the same effect as quality branding images.
…And sooo much more!
Professional branding images are a crucial part of businesses that *speak* to their audience. Through high quality visuals, they tell a story, engage your audience, showcase the value you offer, and build trust and memorability between you and your ideal clients – and with the right use, they have the potential to elevate your business from average to the new standard in your niche.
Still wondering if professional brand photography is right for your business? Contact us directly and let's chat about the right direction for YOU!