As a business owner, taking care of your website often feels like yet another time consuming task that you can never get quite right. But while it can be a lot of trial and error, building a website that converts your audience into paying customers isn’t rocket science.
In fact, as long as you have these 5 crucial elements, you are well on your way to success!
1.) KEY BUSINESS INFO.
First and foremost, your goal with your website should be to inform your ideal clients about who you are, what you do, and why these are of value to them – but an even more crucial piece of this is clearly showing them how to engage with your business.
This includes sharing a straightforward, compelling description of your business, your location (particularly if you offer on-site services), your hours of operation, contact information…etc.
2.) USER FRIENDLY FEATURES
You want your audience’s experience on your website to be as good, or ever better, as their experience with your business itself – after all, for most customers, it’s their very first impression of your business!
Ensure your site’s navigation is clear and consistent, your multimedia (images, videos, graphics…etc) are high quality, and you have helpful CTAs throughout!
3.) SEARCH ENGINE OPTIMIZATION (SEO)
For a lot of us business owners, the technical side of things may not be our expertise when it comes to our website – you aren’t alone! But, it may be worth investing in a professional if this is you.
Ensuring your website is search engine optimized is crucial to making it stand out and succeed; consider keyword searching, mobile-friendliness, and meta tags.
4.) HELPFUL/INFORMATIVE CONTENT
Your audience is on your website to learn – not just about your business, but about the ways you and your expertise can help improve their lives somehow. The best way to prove this value is to show it: share blogs, videos, infographics, courses and more!
5.) TRUST ELEMENTS
At the end of the day, your ideal client won’t feel compelled to invest in your business if it doesn’t feel authentic or reliable. It’s important you include real, trust-building content to help negate any doubts your audience may have about your business: testimonials, reviews, your brand story (the good and the bad), certifications…etc.
Now that you know what your small business website needs, it’s time to put this new knowledge into action. Check your website for the 5 crucial features listed above, and identify which areas are lacking – or maybe not even there at all!
For more clarity on how to build a website that converts, check out our digital marketing course. Or, if you’re looking for something a little more personal, book a one-on-one coaching session with us!