There comes a time in every business owner's life where one thing is clear: It’s time for a brand refresh! Whether your current brand is no longer relevant to your business strategy, isn’t connecting with your ideal clients or just feels stale and outdated, this is a normal part of upkeep for your business.
But, once you’re used to doing and presenting things a certain way, it can be hard to break those old habits and know what to do next. That’s where our 4 favourite proven strategies come in.
1.) FOCUS ON YOUR "WHY"
In order to design a purposeful brand, it’s important to focus on the motivations behind it. Why did you start your business? What motivates you to serve your ideal client through your business? When your “why” is central to your design strategy, you set the foundation for a brand that really connects.
2.) AVOID COMPARISON
It’s easier than ever to lose focus and become distracted by what everyone *else* is doing. But when trying to successfully rebrand your business, it's important to not lose sight of your own strategy.
Instead, stay hyper focused on the unique value you offer your ideal clients and what it is that makes your brand stand out – not someone else’s.
3.) INVEST IN A PROFESSIONAL
Hiring a professional brand designer helps to ensure solid strategy, and is a huge asset to business owners with no extra time to spare on their rebrand. This will allow for your brand values and messaging to be captured professionally, while minimizing the effort and resources you have to personally invest.
4.) CLIENT INQUIRIES
Any new season in your brand journey is worth celebrating, and it should be exciting for you AND your ideal clients!
Be authentic and proudly share this process with your audience, so they can feel involved and informed about what this means for the future of your business.
Trying something new in your business is always a combination of scary and exciting. If you’re on the fence about your rebrand, check out our professional coaching packages for one-on-one consultation and guidance or browse our shop resources for easy, straightforward guides to help you get started today!